iVanish by Ben Seidman

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What makes a trick an instant classic of magic?

It takes several components. First, you must have an incredible method that fools everyone. Second, you need an emotional hook that insures that your audience cares about watching your performance. But the one thing that really makes a trick a classic is that it gets an incredible reaction...guaranteed.

iVanishmeets and exceeds all three components.

First let's talk about the methods. There are three methods included iniVanishand each method is totally different from the others. In fact the solutions are so different that each method absolutely cancels out the other two! This is great for repeat performances.

Each method is incredibly clean. You hands are completely empty immediately after each vanish. All three methods are done standing. Of course you can useiVanishwhile seated but there is no lapping. Each vanish actually looks like trick photography!

One of the best features ofiVanishis that all three methods are really easy to perform, in fact anybody can do it! I know many magicians are afraid of visual coin magic butiVanishdoes not require years of knuckle busting practice. You'll be up to speed in no time at all!

Second, what's the emotional hook thatiVanishcreates that will guarantee you're audience will be riveted to your performance. It's simple. When we're all kids we've had it drilled into our heads to never, ever put anything into your eye. Using theiVanishtechniques you'll be able to rub or shove a coin directly into your eye! People are forced to watch. Some squirm, some will wince, many will cringe but they'll all watch. It's like a car wreck. Everybody slows down to see what's going on.iVanishis part geek, part magic but 100% a showstopper. They simply have to watch. It's human nature.

Third, is the reaction.iVanishisn't standing ovation type material. It's "Oh, my God" material. People absolutely freak.

iVanishcan be applied to many routines as a great solution or addition. For instance, it's a tremendous solution to the last coin in a 3 Fly routine. It can be used to great effect in any one coin routine such as Slydini's or Gary Kurtz's Flurious. The applications are almost endless.

TheiVanishDVD contains a live show that combinesiVanishwith an idea from the legendary Mac King that destroys the audience. The reaction is through the roof. The routine is logical, amazing and disgusting...it's wonderful.

Now we'd like to introduce you to the creator ofiVanish, Ben Seidman. Ben has been in the Las Vegas underground for the last few years. He recently graduated from UNLV with a degree in Theater. Ben is a tremendous magician that oozes talent and when he's not busy creating miracles for us he's working full time as a magic consultant for Criss Angel's Mindfreak show.iVanishis his first release to the magic community but he's got a lot of other cutting edge magic in his brain. You'll be hearing a lot about him very soon.