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In the busy fast-paced world of corporate events and trade shows there is no place for long-winded mentalism; it has to be fast and easy to understand. Most importantly the impact needs to be strong.

There are not many effects that meet all of these important criteria and that’s why I went in search of my own solution.

Choose Me by Paul Brook

Five blank business cards are removed and shown to the participant. A sixth card is introduced with the words, “Choose Me” written on it.

The performer mixes the written card among the blanks and then asks the participant to make a selection. Without force and completely freely the participant makes her selection. The un-selected cards are shown to be blank, meaning only one thing, she has chosen the ‘Choose Me’ card; she can take a look and see for herself.

Requires Only Business Cards & Pen

Forget gimmicks and electronics, this is one hard-hitting piece of mentalism that just required your business cards and a pen to write down the ‘Choose Me’ message. If you don’t want to give away the ‘Choose Me’ card each time then you only need to do the writing once.

Hidden Message

Of course, ‘Choose Me’ refers to the performer’s ability to have that card selected, but equally it is a marketing strategy. Imagine the participant going home and filing your business card away. Sometime later the person needs your services and takes out your business card (maybe with some potential competitors) and there is a little hint at booking you staring them in the face, “Choose Me”.

Customisation

Your message doesn’t have to be, “Choose Me” but can be anything that you desire. In fact, when working with companies I like to modify my message to fit their product/service and give value through offering this bespoke message. I cover this in detail in the book.

Still Not Convinced?

As per usual with my work, I leave no stone unturned, give you all of the information you need and more. The book contains 13 full colour images that make everything easy to understand and follow along with.

If that wasn’t enough there is a preface byRichard Websterwho also says this about ‘Choose Me’: